Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation, and resiliency; with a specialty in the human factors of precision health and care coordination leading to increased activation of patients and clinicians. Bob focuses his energy on recrafting clinical care plans into behaviorally-based remote care coordination, transitions of care, and telehealth patient engagement protocols to achieve a sustainable Population Health business model for health systems, health plans, pharmaceutical companies, and governments; reducing readmissions, collecting valuable ePROs (electronic patient-reported outcomes) and taking advantage of opportunities for CMS MACRA value-based reimbursements associated with the implementation of these programs. Bob’s proven evidence-based methods provide a more personalized, disciplined, and nurturing experience within the framework of a person’s lifestyle and typical day while improving satisfaction and adherence; especially for complex and chronic conditions that include co-morbidities and difficult to navigate patient health journeys. Bob’s BehavioralRx® and Concierge Care® system has also shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high impact clinical work.